Animation: Can It Make A Difference?
As a general rule I minimize the use of animation in presentations for 3 primary reasons:
1) TIME - Animating slides can take many hours to get right, and suck up vast amounts of time. In today’s business world, time is key. It is arguably more important to focus your energy on practicing / perfecting your presentation, rather than applying animation effects.
2) VALUE – Always ask yourself, to what extent will animation make a different to the overall outcome of your presentation? When Al Gore presented his “Inconvenient Truth,” slide show, animation was essential for communicating his ideas in a visually effective and appealing way. But for most presentations delivered for business or education purposes, it is the quality of the information being imparted that’s paramount, not the animation.
3) TECHNICAL REASONS – As presentations travel from one computer to the next, animation effects can get lost in translation. It can be highly frustrating for presenters when their animation effects become scrambled or fail to work correctly when they’re performing live on stage or presenting in the boardroom.
But there is an alternative and a solution is at hand. A simple and highly effective technique is to focus on designing the slide that contains the information that you wish to present. Once you’ve designed the slide, you can break it up and present it in a way that appears as though it animates, by incorporating smooth fade transitions from one slide to the next.
*(Click to enlarge).